ZERO IN

The Samsung Galaxy S24 Ultra is the first device to feature Circle to Search with Google and Galaxy AI. Using the energetic charm of snow leopards, along with a play on words based on their fur pattern, we playfully illustrated how this new feature works.

Winter 2024

Agency – T&P
Creative Director – Yvette Reitner
Art Director – Samantha Melo
Copywriters – Amelia Pley, Kim Monitto
Head of Production – Jac Bellmore

Editing – Rooster Post Production
Senior Editor – Christina Humphries
Assistant Editor – Lenka Gmitrová
Executive Producer – Melissa Khan
Producer – Nicole Stamford
Editorial Executive Producer – Sam McLaren

Colour, VFX and Online – Fort York VFX
Senior Colourist – Jason Zuckowski
Assistant Colourist – José Arturo
VFX and Online Artist – Marco Polsinelli
VFX and Online Artist Assistants – Dylan Morgan, Parker Nugent
Executive Producer – Erica Bourgault-Assaf

Sound – TA2 Sound + Music
Audio Director – Steve Gadsden
Senior Audio Engineer – Chris Masson
Executive Producer, Director of Licensing – Christine Leslie

© Samantha Melo